Bridging the Gap Between Conservation & Communication
Social media is one of the most effective free tools available to conservation districts. It allows you to share your work, connect with your community, and highlight the importance of local conservation efforts, all in real time.
Whether your district is just getting started or looking to grow, this tiered approach helps you build confidence and consistency at your own pace.
Simple, Flexible Support for Every District
Social media doesn’t have to be complicated. Whether you have a few minutes a week or a few hours, these three levels help you stay connected with your community in a way that fits your capacity.
Level 1: Light Presence
Keep your district visible with minimal time
Time Commitment:
1–2 hours per week
Platforms to Use:
Why This Works:
- Maintains a basic online presence
- Helps your community find you and stay informed
- Allows you to share important updates without creating a lot of content
What This Looks Like:
- Share partner posts
- Post occasional updates or reminders
- Respond to messages or comments when needed
Level 2: Steady Engagement
Stay active and build community connections
Time Commitment:
3–5 hours per week
Platforms to Use:
Why This Works:
- Keeps your district consistently visible
- Builds trust through regular interaction
- Helps expand your reach in the community
What This Looks Like:
- Post 1–2 times per week
- Share photos, events, or program updates
- Engage with partners and community pages (likes, comments, shares)
Level 3: Active Outreach
Grow your audience and tell your story
Time Commitment:
5–10 hours per week
Platforms to Use:
Why This Works:
- Showcases the impact of your district’s work
- Strengthens community relationships
- Increases awareness of programs, funding, and conservation efforts
What This Looks Like:
- Post multiple times per week
- Share field photos, success stories, and project highlights
- Promote events and initiatives
- Actively engage with followers and partners
MACD provides tools and resources to make social media easier—no matter which level you choose.
Content Library & Social Media Packs
Districts will have access to a growing content library that includes:
- Ready-to-use posts and captions
- Graphics and images
- Suggested content for holidays, awareness days, and seasonal conservation topics
New content is added regularly, so districts can simply “plug and post” or customize as needed.
MACD Content Library
Access ready-to-use social media posts, graphics, and content ideas for holidays and conservation topics.
Open Canva Folder